ALAN NATALE
Lead user experience designer
323.253.5300
uxartandscience@gmail.com
Summary​​​​​​​
User experience design and workflow - user-centric web and mobile app design - information architecture - advertising and marketing experience - fluency in Adobe CS - working knowledge of CSS and ability to prototype in Sketch/InVision, Figma, XD, After Effects (motion graphics expertise) - wireframing - expert video production/editing including motion graphics - superior typography, composition, color and illustration - skilled in latest rich-web, iOS and mobile trends, OTT - strong verbal and written communication skills - able to build and design lead teams - compose plans and execute on projects - workshop facilitation (brainstorming, user-centered design, innovation workshops) analytical, organized, and proactive attitude.
A user experience leader and experienced designer who gets things done!
DESIGN EXPERTISE
• Neilsen/Norman Group UX
  Management Certification
User-centered design
• Personas
• Information architecture
• Wireframing
• Prototyping
• UI visual design & specs
• Leading/Mentoring designers
• Strategy & brainstorming
• Innovation Techniques
• Motion graphics and video
• Facilitating UX workshops
• Analytics
• AGILE
USER RESEARCH
• User interviews
• Contextual inquires
• A/B testing
• User journey maps, site maps
• Written reports & presentations
SOFTWARE SKILLS

• Sketch & InVision
• Figma
• XD, Adobe CC
• Some Axure
• Some HTML, CSS
• Confluence, JIRA, Rally, Quip, Slack
Experience
Lead UX Designer, Apple
Culver City, CA - September 2020-Present

(Contract, Advantis)
Collaborate with users, business, stakeholders, and developers to research, plan, and architect the user experience for products. Lead team of 3 designers on key initiative.
Devise interaction strategies in sync with user goals and business goals, develop navigation and structure, design mocks/interactive prototypes, factor in business processes, and advocate for the needs and goals of real users.
Offer strategic and tactical UX decisions related to design and usability as well as features and functions.
Lead UX Designer, VISA
LA, CA - November 2019-September 2020
Provide user-centered design and strategy for a set of key applications. Lead design thinking workshops and install new processes to help product teams work iteratively with UX and users to make fast, clear and effective customer-driven decisions with measurable outcomes.

Responsibilities include: working closely with stakeholders to facilitate discovery, user research, wireframing, prototyping, mocks to insure product design best-practices across all products. Expanding design thinking and user centered approaches to product development organization-wide via workshops and by leading the process.
Lead UX Designer, ENTERTAINMENT PARTNERS
Burbank, CA - 2014-2019
As Lead UX Designer I brought expertise and a design approach that blended empathy for users with an understanding of business needs. I lead the UX effort, managing a seven-person design team while also sharing design responsibilities on projects.
Efforts included furthering consistent design patterns, style guides, honoring brand, assisting with user research, and overseeing product design best-practices with the UX design team across all products. Work involved both thinking holistically and down to fine details.
• Further innovation by collaborating with Product, Stakeholders, and Clients on platform strategy and designs. A project of note involved user research with Film/TV Studio Executives, wireframes, and prototypes. Efforts led to my design for a business intelligence tool that now enables Studios to view film and TV production finance data in a variety of ways to enable better informed decisions. Results furthered the use of Entertainment Partners’ large collection of finance data to help Studios and Productions monitor costs and to catch variances (over-budget) faster.
• Collaborated with Stakeholders, Development, Architecture, QA, and Marketing to keep Clients first and to improve EP’s position in the marketplace. New software tools, user-centrically designed, have helped (est. via KPIs) EP’s marketing effort to obtain more payroll clients.
• Served as a certified Innovation Catalyst: employ innovation and design thinking workshop techniques for teams to help product leaders, founders and product teams to fundamentally change the way they work to make fast, clear and effective customer-driven decisions with measurable outcomes.
Senior UX Designer, TICKETMASTER
Hollywood, CA - 2012-2014


A member of LiveNation’s first B2B UX Team, I helped introduce user-centered design to the organization. I worked on several aspects of LiveNation's new platform design and some mobile applications in effort to modernize the ticketing platform experience. I provided user research (concept testing, A/B testing, journey mapping, usability testing), annotated wireframes, prototypes, and helped with post-launch analytics for key workflows.

• I designed LiveNation’s first mobile ticket app; first a mobile-responsive design that was developed and used at a major internal LiveNation event as proof-of-concept. The project led to me design a native mobile app (Android) for small concert venues to scan tickets and share data with box office systems. The effort enabled smaller operations to use a ticket scanning app instead of paper ticket collection and processing by hand. Ushers scanned tickets with inexpensive Android devices enabled with our native mobile scanning app which would then send real-time data to the box office for faster, more accurate ticket data processing and faster trouble-shooting (ex. finding fake tickets).

• My UX process helped the Product team vet requirements with end users/clients by capturing user needs, issues with any existing tool/workflows, pain points, and observing user context. Collaborated with Product Managers, Subject Matter Experts, and a UI Developers to whiteboard and solution for M.V.P.. Requirements were made into wireframes (iteratively), mocks, prototypes to further the designs, and test with end users. Once designs tested positively (highly usable ex. High Likert), annotations were added then shared with the Development team, mostly in an AGILE system (JIRAs). I reviewed builds and wrote UX bugs to hone the design in preparation for V1 launch.

Senior UX Designer, KAISER PERMANENTE
Pasadena, CA - 2011-2012
Interaction design for two major kp.org features: KP’s first online bill payment system and furthered the design to improve users’ ability to find a doctor.

Director of New Media Design, VIDEO SYMPHONY
Burbank, CA - 2009-2011
Composed and facilitated an online program of study to produce online video content, create websites for content, and use social media and web analytics.
Education
Nieslen/Norman Group - UX Management Certification (1 course short)
UCLA, Westwood, CA - UX Certificate Program
Northeastern University, Boston, MA - Digital Design Certificate Program
Anna Maria College, Paxton, MA - MA Psychology
UMass Dartmouth, N. Dartmouth, MA - BS Science with Design Minor
Interests
Surfing (long board), cycling, running, horseback riding, photography, videography, guitar, sci-fi (Star Trek AND Star Wars), comics/graphic novels, and films
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